Update: 02.07.2025

Last week: 25 week 2025 (16.06.2025 - 22.06.2025)

Last full month: May 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE
WoW 37 543 3.3% 16.0% -0.2 49 804 985 2.9% 24.2% -0.3 7.4%
MoM 184 030 -8.0% 16.2% 0.3 240 727 954 -4.6% 24.2% 1 -11.4%
YTD 1 055 648 -16.3% 10.1% 0.7 1 335 695 777 8.0% 14.4% 2.4 -22.1%
MAT 2 241 418 -16.9% 10.0% 0.6 2 666 108 058 10.0% 14.0% 2.3 -21.6%
KAPSIKAM
WoW 13 200 9.3% 2.1% 0.1 11 545 572 9.2% 3.5% 0.2 2.0%
MoM 58 805 -2.9% 2.1% -0.2 50 363 066 -2.0% 3.5% -0.2 4.8%
YTD 347 944 -17.2% 2.3% -0.3 297 028 451 8.0% 3.8% 0 -4.7%
MAT 751 624 -15.5% 2.4% -0.2 600 580 388 14.7% 3.8% 0.3 -8.9%
VIPROSAL
WoW 8 912 6.0% 1.4% 0.1 7 362 815 6.8% 2.2% 0.1 2.2%
MoM 40 142 2.9% 1.4% 0 32 705 030 5.2% 2.2% 0 4.4%
YTD 231 637 -32.1% 1.5% -0.6 185 592 002 -9.5% 2.3% -0.4 -5.3%
MAT 513 322 -34.0% 1.6% -0.6 385 774 143 0.4% 2.3% -0.1 -9.4%
SULFARGIN
WoW 1 475 9.1% 0.3% 0 1 480 067 12.7% 0.7% 0.1 4.1%
MoM 5 934 14.9% 0.3% 0 5 845 762 12.7% 0.7% 0.1 4.8%
YTD 33 843 -21.8% 0.3% -0.1 33 339 286 -4.7% 0.7% -0.2 8.2%
MAT 72 301 -34.7% 0.3% -0.2 67 498 856 -9.7% 0.7% -0.2 6.3%
APILAC
WoW 748 2.5% 28.7% -0.7 596 077 7.0% 71.0% -0.1 4.9%
MoM 2 458 -8.6% 21.4% 0.2 2 158 065 -8.9% 65.1% 0.3 -9.6%
YTD 20 422 -41.4% 26.9% -11.6 17 091 834 -25.4% 70.4% -6.5 -16.2%
MAT 44 279 -35.4% 26.4% -10.2 35 925 904 -16.4% 69.5% -5.5 -10.3%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 1 055 648 -16.3% 10.1% 0.7 1 335 695 777 8.0% 14.4% 2.4 -22.1%
KAPSIKAM 347 944 -17.2% 2.3% -0.3 297 028 451 8.0% 3.8% 0 -4.7%
VIPROSAL 231 637 -32.1% 1.5% -0.6 185 592 002 -9.5% 2.3% -0.4 -5.3%
SULFARGIN 33 843 -21.8% 0.3% -0.1 33 339 286 -4.7% 0.7% -0.2 8.2%
APILAC 20 422 -41.4% 26.9% -11.6 17 091 834 -25.4% 70.4% -6.5 -16.2%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 2 241 418 -16.9% 10.0% 0.6 2 666 108 058 10.0% 14.0% 2.3 -21.6%
KAPSIKAM 751 624 -15.5% 2.4% -0.2 600 580 388 14.7% 3.8% 0.3 -8.9%
VIPROSAL 513 322 -34.0% 1.6% -0.6 385 774 143 0.4% 2.3% -0.1 -9.4%
SULFARGIN 72 301 -34.7% 0.3% -0.2 67 498 856 -9.7% 0.7% -0.2 6.3%
APILAC 44 279 -35.4% 26.4% -10.2 35 925 904 -16.4% 69.5% -5.5 -10.3%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 37 543 3.3% 16.0% -0.2 49 804 985 2.9% 24.2% -0.3 7.4%
KAPSIKAM 13 200 9.3% 2.1% 0.1 11 545 572 9.2% 3.5% 0.2 2.0%
VIPROSAL 8 912 6.0% 1.4% 0.1 7 362 815 6.8% 2.2% 0.1 2.2%
SULFARGIN 1 475 9.1% 0.3% 0 1 480 067 12.7% 0.7% 0.1 4.1%
APILAC 748 2.5% 28.7% -0.7 596 077 7.0% 71.0% -0.1 4.9%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 184 030 -8.0% 16.2% 0.3 240 727 954 -4.6% 24.2% 1 -11.4%
KAPSIKAM 58 805 -2.9% 2.1% -0.2 50 363 066 -2.0% 3.5% -0.2 4.8%
VIPROSAL 40 142 2.9% 1.4% 0 32 705 030 5.2% 2.2% 0 4.4%
SULFARGIN 5 934 14.9% 0.3% 0 5 845 762 12.7% 0.7% 0.1 4.8%
APILAC 2 458 -8.6% 21.4% 0.2 2 158 065 -8.9% 65.1% 0.3 -9.6%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs