BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	37 543	3.3%	16.0%	-0.2	49 804 985	2.9%	24.2%	-0.3	7.4%
MoM	184 030	-8.0%	16.2%	0.3	240 727 954	-4.6%	24.2%	1	-11.4%
YTD	1 055 648	-16.3%	10.1%	0.7	1 335 695 777	8.0%	14.4%	2.4	-22.1%
MAT	2 241 418	-16.9%	10.0%	0.6	2 666 108 058	10.0%	14.0%	2.3	-21.6%
KAPSIKAM
WoW	13 200	9.3%	2.1%	0.1	11 545 572	9.2%	3.5%	0.2	2.0%
MoM	58 805	-2.9%	2.1%	-0.2	50 363 066	-2.0%	3.5%	-0.2	4.8%
YTD	347 944	-17.2%	2.3%	-0.3	297 028 451	8.0%	3.8%	0	-4.7%
MAT	751 624	-15.5%	2.4%	-0.2	600 580 388	14.7%	3.8%	0.3	-8.9%
VIPROSAL
WoW	8 912	6.0%	1.4%	0.1	7 362 815	6.8%	2.2%	0.1	2.2%
MoM	40 142	2.9%	1.4%	0	32 705 030	5.2%	2.2%	0	4.4%
YTD	231 637	-32.1%	1.5%	-0.6	185 592 002	-9.5%	2.3%	-0.4	-5.3%
MAT	513 322	-34.0%	1.6%	-0.6	385 774 143	0.4%	2.3%	-0.1	-9.4%
SULFARGIN
WoW	1 475	9.1%	0.3%	0	1 480 067	12.7%	0.7%	0.1	4.1%
MoM	5 934	14.9%	0.3%	0	5 845 762	12.7%	0.7%	0.1	4.8%
YTD	33 843	-21.8%	0.3%	-0.1	33 339 286	-4.7%	0.7%	-0.2	8.2%
MAT	72 301	-34.7%	0.3%	-0.2	67 498 856	-9.7%	0.7%	-0.2	6.3%
APILAC
WoW	748	2.5%	28.7%	-0.7	596 077	7.0%	71.0%	-0.1	4.9%
MoM	2 458	-8.6%	21.4%	0.2	2 158 065	-8.9%	65.1%	0.3	-9.6%
YTD	20 422	-41.4%	26.9%	-11.6	17 091 834	-25.4%	70.4%	-6.5	-16.2%
MAT	44 279	-35.4%	26.4%	-10.2	35 925 904	-16.4%	69.5%	-5.5	-10.3%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 055 648	-16.3%	10.1%	0.7	1 335 695 777	8.0%	14.4%	2.4	-22.1%
KAPSIKAM	347 944	-17.2%	2.3%	-0.3	297 028 451	8.0%	3.8%	0	-4.7%
VIPROSAL	231 637	-32.1%	1.5%	-0.6	185 592 002	-9.5%	2.3%	-0.4	-5.3%
SULFARGIN	33 843	-21.8%	0.3%	-0.1	33 339 286	-4.7%	0.7%	-0.2	8.2%
APILAC	20 422	-41.4%	26.9%	-11.6	17 091 834	-25.4%	70.4%	-6.5	-16.2%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 241 418	-16.9%	10.0%	0.6	2 666 108 058	10.0%	14.0%	2.3	-21.6%
KAPSIKAM	751 624	-15.5%	2.4%	-0.2	600 580 388	14.7%	3.8%	0.3	-8.9%
VIPROSAL	513 322	-34.0%	1.6%	-0.6	385 774 143	0.4%	2.3%	-0.1	-9.4%
SULFARGIN	72 301	-34.7%	0.3%	-0.2	67 498 856	-9.7%	0.7%	-0.2	6.3%
APILAC	44 279	-35.4%	26.4%	-10.2	35 925 904	-16.4%	69.5%	-5.5	-10.3%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	37 543	3.3%	16.0%	-0.2	49 804 985	2.9%	24.2%	-0.3	7.4%
KAPSIKAM	13 200	9.3%	2.1%	0.1	11 545 572	9.2%	3.5%	0.2	2.0%
VIPROSAL	8 912	6.0%	1.4%	0.1	7 362 815	6.8%	2.2%	0.1	2.2%
SULFARGIN	1 475	9.1%	0.3%	0	1 480 067	12.7%	0.7%	0.1	4.1%
APILAC	748	2.5%	28.7%	-0.7	596 077	7.0%	71.0%	-0.1	4.9%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	184 030	-8.0%	16.2%	0.3	240 727 954	-4.6%	24.2%	1	-11.4%
KAPSIKAM	58 805	-2.9%	2.1%	-0.2	50 363 066	-2.0%	3.5%	-0.2	4.8%
VIPROSAL	40 142	2.9%	1.4%	0	32 705 030	5.2%	2.2%	0	4.4%
SULFARGIN	5 934	14.9%	0.3%	0	5 845 762	12.7%	0.7%	0.1	4.8%
APILAC	2 458	-8.6%	21.4%	0.2	2 158 065	-8.9%	65.1%	0.3	-9.6%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца